In the world of mobile marketing, if are not taking advantage of it, your competitors are.
If you don’t believe me. Take a look at this graphic from Google
If are not quite sure what this type of marketing is? You can educate yourself.
There are many great websites, programs, e-guides, books, videos, and other resources available. But be careful, there are many bad ones as well.
Just make sure you do your due diligence by making sure the advice is sound.
Get to know fundamentals of mobile marketing
First of all. When developing content for mobile marketing, be sure that you keep your message brief and easy to understand.
Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Now, most websites today, they are likely responsive. Meaning, the website is viewable on both desktop and mobile devices.
Therefore, it’s important to come up with ways to convey your information in as few words as possible, especially when someone is viewing your content on a mobile device.
Lengthy descriptions and action-packed landing pages filled with keywords will not work in your favor. Mobile marketing copy needs to be concise and clear.
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. If you can, hire a professional to test and improve your campaign.
Avoid sending messages to people at inconvenient hours of the day. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
App usage is on the rise…
One of the most effective methods of increasing your profits is to use apps. Nowadays, many people use their phones for downloading apps or browsing social networking sites. Both of these are good ways to advertise and market your business right where the customers are.
Offering free apps is a great way to engage with your customer base.
You are competing against expert mobile marketers
Expert mobile marketers have a strategy. They typically deploy various aspects of their marketing strategies in sequence.
Start with texting, then go to calling, then to videos and so on. Make sure your process follows a logical sequence. If it does not, you will lose your potential client in the noise.
If you are going to use a mobile app for your company, be sure its contents are useful and relevant. Potential or existing customers are going to pay little attention to the app if it doesn’t provide them with any practical benefits.
SEO is a must. Without it, don’t even bother.
If you want your mobile marketing to be really effective, apply search engine optimization (SEO) techniques like On-page, Off-page, and Technical SEO.
Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
Location, location, location. This is where local SEO comes into play. Use Google and Bing Business listings. This will give you great exposure.
Think about what this can mean for your business and how you may succeed with a location-aware strategy. If you are not quite sure on how to do this. You either need to hire a local SEO professional or learn more about SEO.
Become the foremost expert in your local market
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business.
Your local customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website.
A great way to develop traffic for your mobile spots or smartphone apps is to advertise them to readers on your traditional website by using Google Adwords or Bing Advertising.
Test, Test, and more testing on different mobile devices
You will defeat the purpose of your campaign if you send out messages that do not work or are ineffective on various operating systems.
Get the opinion of friends and coworkers on the content before launching.
Ask everyone you know to test out your message for you from their devices before you make a public launch.
offer promotions to your customers
Consider including promo codes that offer discounts as a part of your mobile marketing strategy. This is what I mentioned earlier, leverage your existing customer base.
Many will be willing to give up a little of their time to see what’s available.
Here is the kicker, your content that must be compelling and attractive.
By making readers feel as though they will be able to accomplish something, they will likely purchase more merchandise from you.
While running a mobile marketing promotion, don’t forget to advertise your campaign, on your website, your social media networking sites and in your physical store.
Free Social Media Resources
Some of the best free resources are Tumbler, Facebook, Twitter, Pinterest, Instagram, SnapChat, and various SMS messaging platforms.
Using these outlets will increase exposure for your campaign by giving different venues for people to sign up.
If you are serious, limit the number of offers you send. Too much will be ineffective.
Now that you have learned the basics. If you focus on properly applying what you’ve learned, you will be able to successfully market your business.
But before you go.
Additional reading is necessary to become an expert
If you want to learn more about mobile marketing, I recommend you read the following book The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Look inside the book.
In The New Rules of Marketing & PR, you’ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.
- Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
- Offers a wealth of compelling case studies and real-world examples
- Includes information on new platforms including Facebook Live and Snapchat
- Shows both small and large organizations how to best use Web-based communication
Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place. Look inside the book now for free.
If you want to learn more about marketing, you should check our other marketing post; Website Marketing Ideas from the Best.
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