You need a sound website marketing strategy in order to be successful. Period!
What are your thoughts on website marketing? Have you done enough research into online marketing to figure out whether or not it’s a viable business opportunity for you?
You can find information on internet marketing everywhere. There are videos, books, shows, and magazines that offer helpful advice. Do you know how to get yourself started? Read these tips to help you make those plans.
Use offline advertising to get traffic to your site. Because you’re doing web marketing, you might forget that you have the offline world available to you as well.
You have customers all over; they read offline magazines and newspapers. Placing advertising where they already look every day will mean more visitors and ultimately more sales.
Review sites, such as Yelp, should be monitored to aid customer satisfaction programs and hone marketing messages.
Website Marketing Strategy
If people are praising a certain aspect of your brand, you can strengthen this aspect in your online marketing, and if they are criticizing a certain aspect, you can address this through PR reach-out efforts to these specific users and/or future online marketing strategies.
Keep your internet marketing messages simple and straightforward. Due to the massive amount of content on the internet and the competition for consumers’ attention, people will rarely bother to read along or complicated message.
Quality Content is King.
If you keep your messaging simple and straightforward, users will take it in, rather than ignore it as they likely would with longer messaging.
One your website, make sure that there is a legitimate phone support contact number visible. This will allow you to answer any questions that your customer may have, improving their overall understanding and level of content.
The more knowledgeable your customer is, the better chance they will purchase your product or service.
If you use images you should include a description. This text will capture the attention of the search engines.
They use algorithms to detect keyword text, so always use captions that reflect the content of your article and images.
Giving all of your images appropriate, descriptive captions can make a noticeable difference in your search engine results page standing.
To get more results for every internet marketing method you use, build your authority. Work on getting well-known in your particular niche to rank higher in the search engine as well as get more traffic to your web pages.
People will also naturally turn to you for information and products because they’ll trust you more than other people or businesses with less authority.
Seek cost-effective web hosting for your website. There are dozens of web hosting sites that vary in terms of prices and in terms of extra functionality, such as providing anti-virus software and webmail. We recommend Bluehost. Currently, they host over 2 million websites. They have a solid reputation.
Increase your Google Ranking
When you’re marketing your website or business, one of the most important things to remember is the proper usage of SEO techniques.
One of the foundational techniques is mastering the art of creating the right keywords or keyword phrases.
Take a look at how the varying your keywords will help you rank better on Google. Using long tail keywords increase your changes within Google search. As you know, most people just search for one word, like “apple”, they will likely search, “what is the best-tasting apple?”. Do you see the difference? If you work in long tail phrases into your content, you will likely increase your click-through rate.
The rest of the infographic walks you through the foundational strategies that will lay the groundwork for a well-designed website marketing strategy.
These SEO elements include but not limited to:
- Site Architecture & Structure
- Page Optimization
- Link Building
- SEO Tactics
- Link baiting (the good kind) & Social Media
- SEO vs PPC
There are many SEO facets of improving the marketability of your website. You have to incorporate nearly aspect in order to be competitive.
There is an art to website marketing. There is not one size fits all approach.
You want keywords that are not only relevant to your particular site or business, but you also want to use keywords that other people are searching for. You need to target a particular market here.
Do your Research: Competitive Intelligence with SEMRUSH
A great tool to use is SEMRUSH. You can analyze your competitor by evaluating how well they rank with their keywords. Enter a URL, see for yourself.
Even though they are print media, business cards are an important part of your Affiliate marketing strategy.
Capture your potential customer’s data
Every time you hand a potential customer your business card, you have the opportunity to direct them to your website.
Be sure the URL for your site is printed on your business cards.
Rather than marketing based on email “newsletters”, use email campaigns to draw in customers.
Focus your emails on a single point of promotion. This technique can be more effective if you divide up your email recipient base by interest group, so you pinpoint products that each section of your group will be interested in.
When creating banner ads to market your online product or business, disguise them as text or article headlines rather advertisements.
Master attention-grabbing Ad Copy
This is easiest to do if your ad copy already resembles an article.
Readers are more likely to click to read the rest of an article based on a headline that they are to follow a banner ad.
Making sure that your site contains a lot of original and exciting content is one of the best ways to ultimately climb up through the rankings system.
If you don’t feel comfortable with writing engaging ad copy, hire a professional writer that specializes in ad copy.
The meta description: Why is it important?
This is very essential if you are an online business that markets the same thing as a lot of different sites, they will also use the description the manufacturer uses.
If you include descriptions of the product and use a lot of keywords you can succeed.
This graphic below is a great example of how to insert a great meta description if you are using WordPress. I recommend that you use Yoast SEO plugin. Yoast is excellent at guiding you through the semantics and choosing the right keyword density.
If you are not sure how to integrate the right amount of keywords into your description, refer to our On-Page SEO Strategy chapter. We break the nuts & bolts of On-Page SEO.
Utilize Google Search Console – it is free!
You will want to set up your free Google Search Console. It is completely free.
It will show where your page ranks on Google as people are searching for your items as it relates to your content. Plus you see exactly what phrases people are using to search for those products.
This is a screenshot of one my SEO clients, Darting Around, a Dart Supplies store out of Canton, Oh. You will see how their products rank on Google when some searches for a product.
To view DartingAround.com’s case study, visit our main website.
keyword research and creativity
When trying to come up with a page title, use one that is very rich in keywords in website marketing. Also be sure to take out any words that may be seen as being filler content.
This will appear hyperlinked in search results, and you want it to catch the eye of potential customers.
Customers love reading that something is “easy” or “simple,” about a product you are offering.
Many people do not like things that are either difficult to understand, difficult to pay for or difficult to put together.
With these words used about your products, you can attract all kinds of customers.
start out with a small blog
Start your own blog to refine your skill. This can help your customers find out valuable information on your site, products, and offers, along with being able to visit your site from a link included somewhere in the content.
Or if you are just an expert in a particular field of study like medicine, they just write about the varying topics that surround medicine.
If you want to monetize your blog, use Google Adsense and Affiliate links.
Inconclusion, now that you have an idea on where to start crafting your own website marketing plan, are you ready to start experimenting?
Do any of the above tips have any potential for your business goals and needs?
Are you able to look at your plan to improve parts that aren’t working and expand those that are? If so, it’s time to do it!
Check out how to elevate above your competition with tailored SEO services for your website.
Don’t forget to submit your website using ASR Page Ranking Technology